![]() Steve Hicks, Executive Chairman of Capstar Partners, is happy to see Leyou backing Certain Affinity as well. Leyou's $10 million investment follows and earlier $5 million investment into Certain Affinity by Capstar Partners, a private equity firm in Austin. This strategic investment into Certain Affinity is consistent with the growth strategy of our Company as we continue to look for opportunities to invest and increase our market share in the video gaming industry." Xu added, "With its proven track record producing high-quality video games, Certain Affinity possesses the technical capability and talent to create highly successful titles, which in turn will assist Leyou in further diversifying its video game portfolio and enhancing its revenue streams. Our commitment to growing the company and expanding our presence in Austin has never been stronger." ![]() Certain Affinity has a history of co-development on some of the biggest action franchises in the industry, and we will continue this work in parallel. "This agreement launches a partnership to create an ambitious and exciting new game together, while the additional investment allows us to continue developing our own original IPs. ![]() "I have enormous respect for Alex Xu, Leyou's CEO, and the team that he's assembled," said Max Hoberman, Certain Affinity's President and Founder. Leyou describes itself as "a vigorous, ambitious and rapidly expanding developer and publisher of PC/console video games in the global market." While Leyou is not really a known entity in the games industry, it has previously invested in Warframe studio Digital Extremes as well. Additionally, the deal stipulates that Leyou does have the option to buy all of the remaining shares of the company in 2021 for a valuation based on an agreed formula, but it cannot exceed $150 million. In addition to the minority stake, Leyou will be providing Certain Affinity with an interest-free, non-recourse loan facility of up to $15 million as part of an agreement to develop and produce an original game "based on certain licensed intellectual properties." Leyou will help to direct the game and will gain a portion of the net revenue it generates. Certain Affinity, which is Austin's largest independent video game developer, said it will continue to operate independently while expanding operations with new headquarters and new game initiatives. The deal yields Leyou a 20% stake in the developer. But it’s also a sign that Certain Affinity will provide long-term content for a Halo game that Microsoft wants to last for the better part of a decade.Leyou Technologies Holdings Limited, which was first introduced to us as the Chinese poultry firm to acquire Splash Damage in 2016, is continuing to bolster its presence in the games business by investing $10 million into Austin, Texas-based studio Certain Affinity. This is part of an ongoing struggle for all developers that are running short on talent. As part of its communication with fans, the company also put up a link to its careers page. XSuS7EtLcq- Certain Affinity April 12, 2022Ĭertain Affinity made this declaration on social media. We’ve been part of the franchise for more than 15 years and we’re honored to say we are deepening our relationship with 343 and have been entrusted with further evolving Halo Infinite in some new and exciting ways. Certain Affinity, which has worked on Halo for 15 years, confirmed it is “deepening” its partnership with the developer 343 Industries. One of the most prolific support studios in gaming is committing more resources to Halo Infinite. Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23.
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